✅ SEED — FINAL ACTION SUMMARY

1️⃣ Website (FOUNDATION) ✔️

Status: Essentially done

What it does

  • Defines SEED clearly

  • Filters casual interest

  • Supports SEO for land buyers

  • Leads to conversation → PDF → visit

What to confirm

  • Page titles & meta descriptions (already done)

  • One H1 per page

  • Clear structure (Land / Community / Living / Contact)

  • No blog, no prices, no availability

  • Add Shared Land Systems section (communal animals, food forest, rice) ✔️

Action

  • Final proofread

  • Publish

2️⃣ Photos on Website (SEO SUPPORT) ✔️

What to do

  • Use 1 header image per page (visual only)

  • Add 1–3 section images per page (SEO images)

For each section image

  • Rename file before upload
    seed-regenerative-land-costa-rica-forest.jpg

  • Add calm, descriptive alt text (no hype)

Action

  • Add section images page by page

  • Don’t worry about header image metadata (Squarespace limitation is fine)

3️⃣ Google Maps / Google Business Profile (VERY IMPORTANT) 🔑

What this does

  • Captures people already moving to the area

  • High intent, low noise

  • Builds instant trust

What to set

  • Name: SEED Costa Rica

  • Category: Residential community OR Land development

  • Service area: Southern Caribbean Costa Rica

  • Description (short, factual)

Photos to upload

  • Forest, rivers, waterfalls

  • Roads, paths, infrastructure

  • Food systems (from distance)

  • 15–30 total, uploaded over time

Action

  • Set up or refine Google Business Profile

  • Upload great, calm photos with factual captions

4️⃣ Instagram (PASSIVE PRESENCE ONLY) ✔️

Role

  • Proof of reality, not discovery

  • No ads

  • No funnel

What to post

  • Land

  • Systems

  • Context

  • Occasionally

What not to do

  • No calls to action

  • No “join us”

  • No lifestyle marketing

  • No ads

Action

  • Keep it minimal and real

  • Let it answer: “Is this place real?”

🌿 Instagram

What it is:

  • Living context

  • Peripheral visibility

  • Ongoing reality

  • Human texture

What goes there:

  • Educational events (without overexplaining)

  • Workdays

  • Land moments

  • Seasonal change

  • Infrastructure in use

  • Subtle presence of people

  • Time passing

Instagram answers:

“Is this place real and alive?”

Not:

“Should I join?”

That decision stays with the website.

Why this separation is powerful

  • The website holds authority

  • Instagram shows existence without commitment

  • Nothing on Instagram contradicts the site

  • Nothing on the site invites Instagram-style browsing

People who:

  • Need certainty → read the site

  • Need reassurance → look at Instagram

  • Are misaligned → never cross the threshold

That’s exactly what you want.

How to frame SEED Instagram (very important)

SEED’s Instagram should feel:

  • Observational

  • Uncurated

  • Grounded

  • Unhurried

  • Non-invitational

Captions should be:

  • Descriptive, not persuasive

  • Short

  • Neutral

  • Sometimes factual

  • Sometimes silent

Example captions that fit:

  • “Land maintenance, early rainy season.”

  • “Educational gathering on site this week.”

  • “Forest edge, afternoon.”

  • “Shared infrastructure work.”

5️⃣ Information Flow (THIS IS THE KEY) 🔁

How people move through SEED:

  1. Website
    Orientation + filtering

  2. Contact
    You decide who to respond to

  3. PDF
    Details:

    • Size (approximate)

    • Number of lots (range)

    • Communal systems

    • Fees

    • Schools / services

    • Governance basics

  4. Visit
    Only for serious candidates

Action

  • Do NOT put detailed numbers on the site

  • Put them in the PDF